During these last decades of the twentieth Century the world has witnessed the need to access communication channels and media as well. Internet-based and wireless communication channels are the means by which a business talks are done. Various channel of communications like internet radio, television print etc. are used to convey the message in business. Communication is core. Business communication is done either informal or formal way on the type of message or information to be sent. The basic element require for the process are the sender en-coder channel medium, receiver, decoder and the feedback mechanism with the use of these elements a clear and formal channel of communication should be established by the management. In order for employers to maximize their messaging strategy, they need to understand which communication channels are most effective at reaching their employees. No matter which channel an employer uses, it’s important to put together a targeted strategy that includes multiple channels. In general, people who receive information in a variety of ways will have a better chance of actually paying attention to the information and taking action. Results of a study by Guardian showed Social media (e.g. texts, tweets, blogs, web sites such as Facebook, YouTube, LinkedIn) has been an emergent trend as a channel for benefits communications. While employers may still be testing the waters, social media is widely used by health plans and vendors in the benefits space. Before a company embarks on this type of strategy it is important to understand their population’s level of interest in wanting to use it. Restaurant and food service managers must develop good products, price them properly, and establish excellent service standards. But they must also communicate to potential customers about their establishments. To do so, managers develop a marketing plan that guides their communication efforts. That marketing plan involves determining the establishment’s communication channels, or the means by which a business talks to its customers. In the past the communication channel was seen as being one-way, from the operation to its customers. Today, communication channels also include ways for customers to talk to businesses. Determining the most effective customer communication channel begins with planning the message. First, consider the purpose of the message and the desired response. In most cases, the desired response is simply that customers will visit the operation. But there are other reasons to communicate. Consider, for example, the manager who wishes to implement a program that thanks frequent diners for their business. In this case, the primary purpose of the message is to demonstrate appreciation to good customers. Remember that to be successful, a message must be clear and concise. If not, customers will not receive the intended message and will not react to it.
-Anam Fiaz
