M.Siddique Marri
It is said that in modern era if someone is alone in a room, truely he is not alone. There is something which is keeping eyes on what he is eating, drinking. However, it is not only the case with drinking and eating but also it counsels him do many things. This invisible power is brought by themselves and it is not anything else but their own smart phone. It is very hard to find a man not using social media today. People are totally engaged with it.We think social media is a free tool to get information and entertain ourselves, but it is beyond this. We don’t know that much about ourselves but social media does. There are robots in companies which are called its back bone. They attract people by application, there goal is to grip our attention. It is human nature that when we get likes or thumb up, we become happy, but they get benefits of such natures. When we upload a photo then we wait for people’s reactions and admiration. When we get them, we become so excited then a chemical releases in our brain called Dopamine. It has a quantity or limit when it stop releasing chemical we again want it so we upload another photo. This happens according to a planned idea. It depends on the back bone of social media that how long our uploaded posts should be on timeline. However, this is how we are being pushed into social media.
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