M Z RIFAT;
Prime Minister Imran Khan has got a new media team in Senator Shibli Faraz as he Federal Information and Broadcasting Minister and Lt Gen ® Asim Saleem ajwa as SAPM on Information and Broadcasting in an honorary capacity. his apparently seems to be a good move in the right direction after the PM had ried Fawwad Chaudhry as the Federal Minister and Dr Firdous Ashiq Awan as APM and both of them had somehow failed to come up to his expectations.hile welcoming the new media team sincerely, it is hoped and wished that both of them will try in their respective capacities to improve the federal government and the prime minister’s relations with print and electronic media ensuring healthy balance. The print media has its own importance and impact and it has somehow been ignored and the electronic media given more than its due importance which has not produced good results. Lately, it was noticed that tv channels anchorpersons and analysts were seen at the PM’s talk with the media and not senior newspapers journalists. The new team should ensure that the PM develops personal friendly relations, though he knows many of them already, with the newspapers editors and senior journalists and this will certainly do lot of good in promoting the PM and his government image in the minds of the people at large more lasting and durable manner than the electronic media. The new media team should also try to avail the services of freelance journalists and columns in projecting the government and PM’s image and point of view on policies and measures and also tell the half a dozen media advisors to ensure what they speak out in one or other tv talk show or programme is alsoessentially fed to the print media for the information of people at larger and lasting manner, please.