Arslan Abbasi
Over the span of a decade, e-commerce has been introduced to the world, as basically the ability to sell, purchase and exchange goods and services without any physical or geographical limitations, and has also risen in stature to one of the world’s largest industries. With the invention of e-commerce the scope of business became wider and wider. Now in the current scenario it is the basic need of every business organization to use e-commerce and modern ways to communicate with their customers. Today almost every business is actively participating and attracting customers all over the world through various means like websites, blogging on social media which not only saves time but gives access to both the customers and the businesses to move along together fulfilling both their individual interests. Companies and businesses use social media and online services to promote their business, products and services. The phrase Time flies really suits today’s business connections as daily transactions, buying and selling is now just a click far. E commerce made it possible for everyone to communicate all around the world which was never before so easy. It is a source of direct communication between companies and customers. Now a days, the means of communication even with an organizations have become through e-mail and WhatsApp, which in earlier times people were not even familiar with such a way to communicate. One of the most effective ways to communicate with your target audience and drive traffic to your website is to create and maintain a blog. Here, you can prove yourself as an industry thought-leader and can attract potential customers to your website without ever needing to mention or advertise your products. Another way to communicate is through live chat. The difference between shopping in-store versus online is that online it’s not always possible to offer customers the same level of customer service. One method for overcoming this barrier is to offer live chat capabilities on your E-commerce website. Not only will this allow customers to get answers to their questions in real time but they will have surety, satisfaction and trust. Similarly you have an option of making the of e-mail marketing, There are all kinds of ways to communicate with potential customers via email for instance, A monthly or weekly email for subscribers is a great place to inform and educate those who are already interested in the type of products you offer. Now a days new techniques are being used such as live chat for which various Apps have been made which have given an option to attend and conduct business meetings without any delay or rush or issue of travelling across the world. Apart from the removal of geographical barriers, e-commerce offers immense potential for expansion and promotion, especially through the specifics-driven and focused marketing that the Internet has made possible. From search-engine optimization, which allows for greater visibility, positioning and access in search engine results, to social media platforms and applications that allow for an expansive reach among one’s social circles and target audience, e-commerce offers unique flexibility and room for growth. Operational costs are also reduced through the adoption of e-commerce, with the elimination of needs such as an office or a showroom and on-ground marketing and advertising. As far as the former is concerned, an Internet connection and a computer are the two basic requirements for setting up a business, while the latter is more than adequately made up for through online marketing. Online advertising and marketing allow for regular updates and detailed information to be dispersed amongst people, along with constant, message-oriented interaction. Communication is a requisite for success in today’s services-driven world, which also just happens to be one of the main advantages of e-commerce.
Trending
- Indian PM’s decision to call AJ&K a part of India is a violation of UN resolutions: Javed Badhanvi
- Significance of Qatar Emir’s crucial Bangladesh visit
- Dr. Yunus’ Dark Side and Social Media Users
- Terrorizing the CPEC: Analyzing a Comprehensive Security Framework for CPEC
- Flood in Gwadar
- In Pursuit of Morels: A Childhood Adventure
- FBL Unveils Strong Financial Results for the Q1’24
- High-profile UK delegation explores collaborative opportunities at NUST