Pakistani women dare men to ‘beat’ them in powerful anti-violence campaign


Pakistani actresses, athletes, journalists and musicians have come together to deliver a powerful message challenging men to ‘beat me’ in a video for UN Women Pakistan’s campaign against domestic violence.

Singers Meesha Shafi and Momina Mustehsan, actresses Sarwat Gilani and Aamina Sheikh, mountaineer Samina Baig, athletes Naseem Hameed and Razia and journalist Sana Bucha speak up against domestic violence in the video, sending an important message for the opposite gender to not subject women to violence.

“Beat me with your voice,” chants a defiant Meesha Shafi, followed by Sana Bucha who says, “Beat me with your words.”

Aamina Sheikh says, “Aagay barho (move forward)” as Samina Baig urges the opposite gender to “beat me to the top of the mountains”.

The video ends with a pregnant woman saying an emotionally captivating and powerful line, “Beat me at life”.

“In a compelling paradox, the campaign showcases a woman inviting a man to beat her – but at things she is good at. The campaign, aims to inspire women to reaffirm that they are stronger than they are made to believe, and aims to shatter the perception that a woman is weak, taking her from someone who is ‘beatable’ to being ‘unbeatable’,” reads a post on the UN Women Pakistan’s website.