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Social Media Marketing-How It Affects Your Business

By Syed Nashat Ali;

Social media marketing is the promotion of products and brands through social media sites. By using social media marketing channels and methods you can analyze your marketing campaign to understand what is working and what isn’t. Digital media is everywhere, consumers can access information wherever, whenever and however they want it. Its no wonder google has over 3.5 billion searches every single day and with over 1.2 trillion searches per year worldwide, people are certainly looking up the products or services different companies offer.
Over the last few years, social media has completely change the internet, actually it has change the whole world and also the world of marketing. So what are the reasons for your business to start utilizing new form of communication as as soon as possible? How it affects your business? First social media showcase your brand, social media offers many marketing channels to create brand awareness, relationship building and increase your sales, so why not use it? Especially when its FREE!
Social media help to develop a loyal community, people enjoy being part of the business that is proactively building lively community. Such an online community can help you establishing emotional connection between your company and your prospects, which is essential for your long term success. Social media can also improve customer service because it’s a great feedback source, enabling the prospects to communicate with your company and each other and increase brand trustworthiness.
Interacting in social network can significantly increase your online presence and it constantly brings high volume traffic to your website. Listening to your prospects on social networks can also help you respond to their specific needs which can expand your sales and reach new audience. Last but not least it also cut marketing cost, compare to traditional channel like print advertising, social media marketing is affordable to any business.

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