By Hamid Javed Awan
The DGPR, as the Provincial
Government spokesperson, has been effectively managing reporting on the development and welfare activities of the Government of Punjab by highlighting government development projects and welfare programs in print electronic and social media, as well as conveying public issues to the concerned agencies. Under the leadership of Secretary Information and Culture Punjab Raja Jahangir Anwar a comprehensive Media Strategy has been evolved for coordination among all medium of mass communication and this department has achieved milestones of success. DGPR Saman Rai, having most impressive communication skills know the art of projecting Initiatives of Punjab Government.
Information Officers at Headquarters and Provincial and Divisional locations are working day and night to bring the public interest programs of the Punjab Government to the public, not only officers but also cameramen and photographers playing their due role for the cause. In addition, the technical staff is equally involved in the process of media projection. DGPR Saman Rai after taken over the leadership of this organization introduced various positive changes and significant increase in performance are a proof of her competence and managerial ability. Directorate General of Public Relation’s performance can be measured in different angles. In this context, the reforms being undertaken at the departmental level while upgrading the DGPR is not only the most important need of the hour but it is also facilitating the media. This Punjab Government Department is rendering its services in a new way to bring the performance of Provincial Departments in print, electronic and social media.
Chief Minister Punjab Sardar Usman Bazdar being the Chief Executive with a passion for public service has laid the foundation for achieving the goals of equal development by announcing development packages at the district level to address the day to day problems of the people and provide them with basic amenities of life. The aim is to provide relief to the middle class and create more business and employment opportunities. In order to make these initiatives of the Punjab government available to the people and to benefit them, the Punjab Public Relations Department has also fulfilled its professional responsibilities. It has been keeping in view the requirements of the present day along with print media, full attention is also being paid to social media and steps are being taken to reach out to the people without delay to inform them about important projects of public interest of the government and to benefit from them.
The PR officers are also reporting on a daily basis of the official engagement of their concerned ministers and their departments to disseminate information and matters related to public interest to the public and it is a miracle of this department that so far millions of people have been informed about the working and achievements of Provincial Departments . The masses has been made aware of the performance of departments and organizations. An automation project has also been prepared which will be implemented soon for dissemination of information to the media representatives in a better way. Media techniques in developed countries has speedup the flow of information and it is imperative that official Media Strategies should also be improved in accordance with the required standard. provincial directorate general public relations striving hard to achieve this objective and significant improvement is being observed after introducing new methods and skills.