RAWALPINDI:(Parliament Times) The Association of Media and Communication Professionals (AMCAP) delegation visited Fatima Jinnah Women University (FJWU) to initiate the collaboration process. The core objective of the visit was to establish educational and research ties between Fatima Jinnah Women University (FJWU) and Association of Media and Communication Professionals (AMCAP). Both organizations signed memorandum of understanding on this occasion. MoU aims at advancing research in media and communication, initiating and strengthening collaborative research in various domains of media and communication and providing relevant training to academia and media professionals. In addition to this both organizations agreed to join hands to promote connection between media professionals and academicians for development of media education and research. The core purpose is to work for strengthening the discipline of Journalism and Communication and media Studies in Pakistan with a special focus on ‘Challenges of Research and Journalists training in the Digital Era’ to upgrade and streamline media education in Pakistan. The underlying objective is to improve the quality of media education and research in Pakistan. Vice Chancellor, FJWU, Dr. Saima Hamid and President AMCAP, Dr. Bushra Hameedur Rehman signed the MOU. The partners are going to organize an ‘International Doctoral Spring School ‘ for the PhD students to facilitate their PhD research in the field of Media and Communication Studies. In addition to this, International Conferences, joint research projects, webinars and cooperation for up gradation of existing standards and procedures in the Journalistic training and PhD research evaluation are the part of this collaboration. This kind of effort is happening for the first time in Pakistan and collectively departments of Journalism and Media studies are coming forward to address the issues of Media Education in Pakistan under the umbrella of AMCAP.
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