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EBM release ‘Sooper Hai Poora Pakistan’ by Junoon

Karachi:    (PR)     English Biscuit Manufacturers (EBM) have remained a pioneer in the branded
biscuit industry since its inception. Over the years, they have cemented their position as market leader
by continuously raising the bar in both the quality of their products and their marketing strategies. With
the ICC Cricket World Cup 2019 all set to kick off this May, EBM has now launched a new World Cup
anthem in collaboration with everyone’s favourite rock band, Junoon.
The initiative is a continuation of the Sooper hai Pakistan platform which aims to highlight a more
positive image of Pakistan and through this campaign showcase every community's love for the sport as
a manifestation of their nationalistic pride. The track will be Junoon’s first official song track in 15 years.
The track focuses on the immense diversity of Pakistan. The goal of Sooper hai poora Pakistan is to
celebrate the passion and enthusiasm of all Pakistanis, specifically the underrepresented and minorities
who love cricket and Pakistan just as much.
Diversity is at the core of the anthem, therefore care has been taken to shed the spotlight on individuals
belonging to a range of ethnic, religious and gender-based minorities which include Christians, Hindus,
Sikhs and transgenders. The song conveys a message of tolerance and inclusion and also takes the
viewer on a journey of patriotism and passion, all in the name of cricket, as they look towards winning
the World Cup.
Talking at the release of the song, Dr. Zeelaf Munir CEO of EBM said, ‘Cricket is close to all of our hearts.
Therefore, EBM wants to use that love for the sport to help focus on the various underrepresented
segments of our nation. It is our hope that through this campaign we are able to make an impact as well
as help the world see a different side of Pakistan, one which is extremely beautiful and peace-loving.
EBM wishes the National Cricket team all the very best for the upcoming World Cup.’
This campaign is one of a series of similar initiatives that Sooper hai Pakistan has come up with to help
bring the nation together for a positive cause. It is expected that this campaign will also set the tone for
future projects to come.
The song was released on all platforms and can be viewed on the following link:
https://tinyurl.com/y3e54c2y
About EBM:
EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans
since 1966. As one of the pioneers in the industry, EBM continues to innovate on each of three fronts:
product, quality, and communication.

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