SARGODHA: Keeping up the pace of introducing new trends in higher education sector, Sargodha University has launched maiden project of Campus Cinema on Tuesday.
The event was jointly organized by the Department of Communication and Media Studies and Institute of Art and Design in collaboration with the Asia Peace Film Festival (APFF).
The ceremony aimed at celebrating diversity and harnessing harmony by promoting cinematography as a mass medium of peace education in Asian region.
The event included screening of selected short films, documentaries, animations and music videos from across the 70 countries of Asia.
Dr Wang Shan, international film scholar from China, Masood Baig Head PTV World, Amjad Bhatti Chairman APFF, Yasir Qureshi Executive Director APFF, Mustafa Sabri producer of awarded short film Malika and a number of eminent producers, directors and film makers from across the country attended the event.
Distinguished guest speakers shared their views in the session of creative reflections under the theme of “Alternative Cinema for Pakistan: Challenges and Prospects”.
Addressing the ceremony, Dr wang Shan expressed his happiness at being in Sargodha University, especially interacting with the zealous audience. She also talked about regional cooperation in Filmmaking and Art Education.
Masood Baig in his Address announced the biggest National Film Festival to be held as part of the Pakistan Day celebrations and asked the students to submit nominees of their filming production to share inspiring stories which are trailblazing across different fields.
Amjad Bhatti briefed about the Campus Cinema Project that it is a flagship initiative of the Asia Peace Film Festival engaging young and emerging filmmakers currently studying in different universities and media colleges in Pakistan.
The core objective of the Campus Cinema is to create a learning opportunity for filmmakers, writers, directors, producers and actors so that they can enrich their skills and content for a competitive production to the media and film industry, he added.
Bhatti further added that Campus Cinema brings international best practices in short film, animation, documentary and music video to the universities with an all-encompassing teaching project comprised.
It featured screening of selected works from all across Asia, master classes (A-Z of Filmmaking), mentoring and tutoring session, briefings on inter-university film competition multi-country certification of the course, he informed.
Dr Ishtiaq Ahmad, the Vice Chancellor Sargodha University was the chief guest of the launching ceremony of Campus Cinema. He presented souvenirs, shields and gifts among the guests. He said that Sargodha region is rich in many aspects and the students are multi-talented. He encouraged the students to participate in competitions and to showcase their talent by storytelling of daily activities through films.