Honda Atlas introduces BR-V in Pakistan

LAHORE : As new weapon against its competitors in Pakistan, Honda Atlas Cars Pakistan Limited launched the much awaited all-new Honda BR-V, a 7 seater SUV.

The launching ceremony was held at Faletti’s Hotel Lahore and attended by Mr. Shinji Aoyoma, Chief Operating Officer, Regional Operations (Asia & Oceania) of Honda Motor Co., Ltd. and President & CEO of Asian Honda Motor Co., Ltd. and Mr. Toichi Ishiyama, President & CEO of Honda Atlas Cars (Pakistan) Ltd.

BR-V is the first locally produced mid-size SUV, powered by a 1.5-liter i-VTEC engine.

Mr. Shinji Aoyoma said: “In the last financial year ended March 31, 2017, Honda Atlas Cars achieved the highest record sales with over 35,000 units sold. I would like to express my heartfelt appreciation to our Pakistani customers who have supported Honda with this great achievement. Honda will continue to maintain this momentum by offering attractive models with superb quality, which will help enrich the quality of life of our customers, and we will work hard to exceed our customers’ expectations.”

Speaking on the occasion, Mr. Toichi Ishiyama said: “Pakistan is a key market for Honda and as part of our business expansion, we are focusing on increasing our customer base by introducing new models. The launch of BR-V creates another first by introducing first ever locally produced 7 seater SUV in Pakistan. Customers can experience the outstanding appearance of an SUV and benefit from the versatility and comfort of its spacious 3 row interior. We are confident that BR-V will strongly appeal to the Urban/Rural customers and accelerate our growth while strengthening our brand presence in the country.”

Equipped with a new Continuously Variable Transmission (CVT) developed under Honda’s Earth Dreams Technology, BR-V comes with a tough and sturdy exterior design. High ground clearance makes it a stylish SUV. The SUV is available in two grades: 1.5 i-VTEC, and 1.5 i-VTEC S. Projector headlights with LED position lamps, LED tail lights in C-character design and sporty roof rails are standard equipment in all variants.

The All-New BR-V exudes a remarkable masculine design through a host of exterior garnishes inspired by the Active-Solid Motion exterior design concept. The interior design is outstanding with a spacious, comfortable cabin. The 3-row Seating Configuration of BR-V can comfortably accommodate 7 passengers, which is perfect for getaway trips with friends and family. Seats can also be adjusted for various hauling and cargo needs.

With 88 Kilowatts at 6,600 rpm and 145 N-m of torque at 4,600 rpm, the 1.5 Liter i-VTEC Engine is extremely powerful. Earth Dreams Technology and CVT ensure a smooth, exhilarating, and fuel-efficient drive. The i-VTEC S variant also offers Alloy wheels for a sportier driving experience.

The All-New BR-V has advanced features like Audio steering switches and Digital Air-conditioning Controls. The 1.5 i-VTEC S grade adds a 7-inch Touch Screen Display Audio with Built-in Navigation and reverse camera. Both variants offer Rear Air-conditioning System with Independent Controls located between the first and second row seats to expand air flow.

Safety comes first at Honda to ensure passenger safety. The vehicle is built with Honda’s G-force Control (G-CON) collision safety body engineering that dissipates G-forces of a crash and disperses it away from the vehicle’s occupants on impact. Driver side SRS Airbags, Anti-Lock Braking System (ABS), Electronic Brake Force Distribution (EBD) and Speed Sensing Auto Door Lock are standard features for both variants.

The all-new Honda BR-V is available in six colors which includes the Pakistani customers’ favorite Taffeta White, Modern Steel Metallic, Crystal Black Pearl, Lunar Silver Metallic, Brilliant sporty blue and Urban Titanium. The all-new BR-V will be displayed and sold at 24 Honda authorized dealers nationwide from today. Deliveries will start from 26th April, 2017.

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